The Bradley was named after Lt. Brad Snyder. Brad lost his sight completely from an IED explosion while serving in Afghanistan. He later went on and won two gold medals and one silver medal in swimming at the 2012 Paralympics. This timepiece is designed so not only can you see the time you can feel the time. Instead of your standard watch hands The Bradley has two ball bearings. The ball bearing on the face of the watch represents the minutes and the ball bearing on the side will tell you the hour. The ball bearings are guided by magnets beneath the watches face. Take some time and check out the attached Kickstarter video. Our hats are off to Lt. Brad Snyder.