Orion Coolers(Jackson Kayak) has decided to enter an already crowded high end cooler market but these coolers will compete with the best of them. There are several unique features that differentiate the Orion line of coolers from the other guys. The standing pad on the lid of the cooler is standard, there are 6 tie down points, the tie down points on the corners double as bottle openers, and last but not least the Orion Coolers feature YakAttack accessory mounts. These accessory mounts allow you to attach rod holders, cup holders, phone holders, GPS, or fish finders without interfering with opening and closing the cooler. Currently they come in 4 different colors and 4 different sizes. Orion Coolers are made in the USA by Jackson Kayak. If you are not familiar with Jackson they have been putting out quality kayaks since 2003. We have included a video for your viewing pleasure.